BRAND MANAGEMENT

TODAYS RETAIL MARKET IS CURRENTLY within a complete EVOLTION PROCESS. ESPECIALLY DYNAMIC ONLINERS AND SPACE focused, INNOVATIVE RETAILERS HAVE BECOME THE most successful players. ON the highstreet the number of stores, containing competitive brand shop in shops, rises, similar do so called online shopping clubs offering daily brands off price. Eventually DECISIVE FOR SUCCESS ARE THE IMPORTANT COMMERCIAL KEY FIGURES: TURNOVER, ACHIEVED CALCULATION AND TURNOVER IN THE OPTIMAL TRIANGLE.

RETAILPRAXIS IS SUCCESSFULLY CONSULTING PROFESSIONAL BRAND MANAGEMENT FOR HIGH STREET RETAILERS WITH ONLINE CHANNELS in a PRACTICAL WAY FINALZING in individual AND PROFIT ORIENTED RESULTs. OUR CORE SERVICES INCLUDE:

• DEVELOPMENT AND IMPLEMENTATION OF UNIQUE BRAND CONCEPTS.
• SUCCESSFUL AND PROFESSIONAL ONLINE DISTRIBUTION OF BRANDS.
• LAYOUT OF A VISUAL MERCHANDISING MANUAL AND PRACTICAL IMPLEMENTATION.
• COACHING OF  SERVICE AND SALES PERSONNEL.
• CONTRACTING FOR ALL SYSTEMATIZED BRAND AREAS IN RETAIL.

TARGET IS A CLASSIC WIN-WIN SITUATION, FOR THE BRAND, THE RETAILER AND THE CONSUMER.